Four Seasons Trendy
Style through the year

Dressing for the weather you actually get

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Beauty

13 articles

Can Apple Cider Vinegar Make Your Hair Shinier? The Evidence, the Risks, and the Right Ratio

Trichologists and dermatologists explain how ACV clarifies buildup, soothes scalps, and boosts shine — and where it can go wrong if you skip the dilution.

Volumizing Mousses That Give Fine Hair Real Lift

Celebrity stylists name the five mousses that add fullness to fine and thinning hair without the weight of gels or creams.

10 Winter Skincare Moves That Actually Lock In Moisture

Cold air and indoor heating strip your skin's moisture — these ten specific fixes keep it sealed in.

Marvis's Cult Brand Success Beyond Italy Comes from Selective Prestige, Not Mass Shelves

The GM discusses sensory promises across continents, a hands-off investor, an AI lag with a Gen Z focus, skipping low-Gini markets, and why the physical shelf is 'most overrated.'

How e.l.f.'s Under-$10 Hair Line Became My Long-Distance Stylist

After moving from New York City to the suburbs, one beauty writer put the entire e.l.f. hair collection to work between rare salon visits.

Body & Sol Tanning Repeats as Long Island's Best Spray Tan

The Aquebogue salon takes the readers' vote again, with custom Norvell tans that double as a skin treatment.

Red Light Hair Devices Compared: HigherDose, CurrentBody, LaDoura, and Capillus

For anyone weighing at-home red light therapy for hair growth, here’s how four devices stack up on price, coverage, and convenience.

The $1 Billion Sleight of Hand Behind Hailey Bieber's Effortless Look

Chasing the Strawberry Glaze Skin Smoothie and the Rhode phone case reveals how a celebrity built a fortune by selling the illusion of being just like you.

9 Winter Beauty Products That Fix What Heavy Moisturizers Miss

Self-tanners, lip balms, setting sprays, and hair masks — these nine picks address the winter beauty issues a heavy moisturizer alone can't solve.

The Sectioning Trick That Gives Layered Braids Their Sculptural Lift

A two-stage paneling system turns a standard Dutch braid into a stacked, dimensional style that photographs cleanly from every angle.

The $17 Razor Won't Save You — These Beard Trimmers Will

From the $35 carry-on companion to the $100 detail blade, the trimmer that lasts is the one built for your beard's actual routine.

The Paradox of 'More Hair': Why Short Cuts Win When Strands Thin

The instinct to grow hair out to hide thinning often backfires, but a carefully calibrated cut can redistribute weight and density to make every strand count.

The $9 Serum That Made an Editor Ask If I'd Had Botox

The Ordinary's new caffeine-and-escin face serum has already stacked hundreds of five-star reviews by doing something deceptively simple — making skin look like it slept ten hours.