The Zwift Watch That Won't Sync
We went hands-on with the 37mm Swiss mechanical, from a Mallorca foyer to the wrist. It has a Tron ring, a lightning second hand, and no Bluetooth — so how does it capture the Zwift experience? And who actually buys this 100-piece run?
Image: dcrainmaker.com
The Watch in the Foyer
A writer drove an hour to the Zwift Community Live 2026 event on Mallorca a few months back, rode the island's roads, and took roughly 2,186 photos, almost none of which will ever be used. Forty-one of those were of a Zwift-branded watch sitting at the front of a converted foyer-style conference room. Oddly, nobody else seemed to post photos of it. The writer intended to, but left the next morning for a few weeks of family vacation across the pond, and the images vanished into the writer's phone gallery — alongside the other 240,086 photos on that device. Then, last week, Zwift and Bravur formally announced the watch. In an effort to salvage the eight minutes spent photographing it, those 41 frames finally see daylight.
Inside the Case
The specs sheet reads like most things a watchmaker sends out, except for one detail repeated in my mind through every line: no Bluetooth. No connectivity, no notifications, no data. What it has is a Swiss-made Sellita SW200-2 Power+ movement — 26 jewels, self-winding, no date, a 62-hour power reserve, and a 4 Hz beat rate. The case is 37mm in diameter, machined from 316L stainless steel, with a screw-down crown and an 18mm lug width. The domed sapphire crystal carries an anti-reflective coating on the inside. Water resistance is 10 ATM. Hand-built in Båstad, Sweden — the manufacturer put that line in all caps, so it stays that way.
Reading Zwift Without a Screen
The Zwift design language is worked into the dial rather than loaded onto a display. Zwift power-up symbols sit at the 3, 6, 9, and 12 o'clock positions, and the luminous outer ring mirrors the Tron bike's glow. The dial itself is black with a lava texture at the center, and the applied indices are infilled with Super-LumiNova. Hands are rhodium-plated with the same luminous fill, while the orange second hand is shaped like a lightning bolt. On the case back you'll find the Ride On logo and the Zwift mark. It ships with two integrated FKM rubber straps — one black, one orange — and a leather cycling bag in the box. Every one of the 100 numbered pieces gets the full treatment.
On the Wrist, Out of Its Element
My wrist measures 17cm, or about 6.5 inches. On paper, 37mm sounds small, and on the wrist it feels it — not wrong, just noticeably more compact than the watches I typically wear. For context, that day I was also wearing an Apple Watch Ultra 3 and a Garmin Fenix 8 Pro MicroLED, which pushes 51mm across. Side by side, the Garmin could comfortably eat two or even three Zwift watches for breakfast. That's not a knock on the Zwift; it's a reminder that this is a watch made for a different wrist and a different set of expectations. It's not a tool for tracking a ride. It's a way to signal what you enjoy while doing one.
Who Buys This?
Pricing sits at $1,195 USD plus import fees and taxes, or 1,395 EUR with VAT included. That's a lot for a watch with no smart functionality — but the Bravur folks asked whether I'd review it, and I had to decline honestly: there was nothing more to say beyond what the photos show. A $10,000 bike doesn't make sense to most riders, and a $500-per-person Michelin-starred dinner doesn't make sense to most diners, yet both markets thrive. The Zwift watch is squarely in that territory: a limited run of 100 numbered pieces, built by hand in a Swedish workshop, for riders who want the Zwift identity on their wrist without another screen. To each their own.
Image: dcrainmaker.com
Image: dcrainmaker.com
Image: dcrainmaker.com
Draws on source material published at dcrainmaker.com.
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